How do you make it happen, how do you turn a brand into a more popular one than the competition has to offer? Successful corporate branding is a science that few have managed to master.
Unorthodox approaches can be very helpful in a world that is predominantly focused on brands. Van wraps can be a very important part of your branding efforts. You should know how to use them creatively and how to create a unique image.
What are vehicle wraps and what do you need to understand in order to make your branding efforts successful?
A van wrap is a piece of vinyl that has graphics printed on top of it. The printing process allows for the creation of any composition. The number of colors is limitless and so is the number of elements to be included in the design.
Vinyl is the material of preference for the making of van wraps because of its exceptional resilience. Vinyl is thin enough and light enough. At the same time, it withstands the most common environmental and roadside influences. The quality of the graphics will remain unchanged even after the exposure to intense sunlight, heat, cold or precipitation.
Van wraps are the perfect way to introduce a brand to the general audience and to maximize recognition. Statistics show that people do pay attention to the graphics printed on vehicles. This factor is exceptionally important because people are already experts at ignoring commercials.
The average consumer sees dozens of commercials on a daily basis. The number of brands that a person has to deal with is even larger. The specifics of the consumer society today determine why it is so difficult to introduce a new brand successfully. The challenge will be even bigger in a highly competitive sector.
Van wraps offer an alternative to the traditional channels. They rely on a captive audience – people that are stuck in traffic or individuals that are passing nearby. The success is determined by the difference of appearance. Cars all look the same. Vans are typically boring because they are simply white or carrying the name of a company. The addition of graphics transforms the appearance and improves the chances of it getting noticed.
Successful branding through the use of van wraps will have to include several basic elements.
The message itself should instantly establish a connection between the brand and the specific niche that the company is operating in. Some visuals and pieces of text are instantly recognizable and capable of establishing a connection on a subconscious level.
Brand identity is established through the usage of very strong corporate symbols. A good logo is one such prerequisite. Before you develop your vehicle wraps, you should certainly invest in the creation of a memorable logo. A logo that tickles the curiosity of the observer is also going to affect the manner in which a company is remembered.
The final and most important tip focuses on the reaction of the audience. You want people to respond to your graphics and you want the response to be positive – a smile, curiosity, the desire to find out more from the company’s website. You can stimulate people to respond by having an innovative approach to advertising or by utilizing your sense of humor. The more you work on uniqueness, the more likely you are to impress the audience.
Making your brand memorable will be determining for corporate success and for the establishment of a loyal clientele. Van wraps are a very efficient marketing option that is highly affordable and even more practical. Take your time to present your identity through the selection of the right corporate symbols. Presenting your values and beliefs to the general audience is going to make people respond positively and remember your corporate identity.